Creator Network
Creators who make people want to go.
Creators are independent partners engaged per project — not employees. Imagery on this page is illustrative until real collaborations are added.
Creator Network
The right creator.
The right audience.
The right hospitality moment.
We connect hospitality brands with relevant creators across food, travel, lifestyle and local communities. Available through project-based partnerships.
Sample creator categories — illustrative imagery
01Food Creators- Audience ·
- Local discovery
- Format ·
- Reels / Stories
- Best for ·
- Restaurant launches
Restaurant discovery — Menu tasting — Chef stories
02Travel Creators- Audience ·
- Destination audience
- Format ·
- Stay experience / Reels
- Best for ·
- Hotels and resorts
Hotel stays — Destination experiences — Weekend escapes
03Lifestyle Creators- Audience ·
- Urban, premium
- Format ·
- Photo / Reels
- Best for ·
- Cafés and concept venues
Café culture — Urban experiences — Premium lifestyle
04Local Micro Creators- Audience ·
- Neighbourhood
- Format ·
- Stories / short video
- Best for ·
- Local footfall
Neighborhood reach — Community trust — High local relevance
05UGC Creators- Audience ·
- Guest perspective
- Format ·
- Native short-form
- Best for ·
- Paid media creatives
Native short-form content — Paid media creatives — Authentic guest perspective
Influencer collaboration formats
- 01Creator Strategy
- 02Creator Selection
- 03Briefing
- 04Campaign Management
- 05UGC Production
- 06Event Invitations
- 07Stay / Dining Collaborations
- 08Paid Usage Rights
- 09Creator Content for Ads
- 10Reporting
How a creator collaboration works
- 01
Strategy
Define the audience, the moment and what content the brand needs.
- 02
Selection
Shortlist creators by audience fit and content quality — not follower count alone.
- 03
Brief
Agree story, deliverables, timing and usage rights before anything happens.
- 04
Collaboration
Stays, dinners, events or UGC productions, managed end-to-end.
- 05
Reuse
Licensed creator content repurposed for social and paid media.
- 06
Reporting
What was delivered and how the content performed.