Hotel Marketing
How hotels can increase direct booking demand
Unpublished · HORECA360 Editorial · Hotels
DraftThis article is in preparation. The outline below shows its planned structure.
Why direct demand is built across brand, website, search and remarketing — not won with one discount.
Why direct booking demand matters
Outline: the role of OTAs versus the brand-owned journey; where direct demand is actually created.
The four levers
Brand and content
Website and booking engine
Search and maps
Remarketing and CRM
Direct demand is earned before the guest ever reaches the booking engine.
Where to start
Outline: a practical first-90-days sequence for a hotel marketing team.
